Career site platform
Objective of a career site should be to push conversions and not just a visually appealing website.
Tag: recruitment marketing
Attracting passive job seekers
The one comment I often hear from every recruitment and recruitment marketing manager is that they are not chasing active job seekers but want to attract passive job seekers. And as an extension, wanting solutions beyond job sites as they are the resource for the most active job seekers. Some recruitment managers even take pride […]
Thinking like a consumer brand
It is important than ever for employer brand managers to think like a consumer brand manager
New recruitment media in India
When I joined TMP in 2012 and I was asked to look for a media planner, I thought to myself why does one even need a planner to build recruitment media plan. I knew only about job sites and LinkedIn and no matter what the need was or skills or profile, use one of the job sites […]
Recruitment marketing
Organizations realize that in a competitive landscape, it is critical to be continuously in front of the target audience and that recruiters will not necessarily have the skills or bandwidth to achieve this. So, we see more companies have the function of recruitment marketing. While the job of the recruitment teams is to identify candidates and sell them the value proposition, […]
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