Career site platform
Objective of a career site should be to push conversions and not just a visually appealing website.
Category: Uncategorized
Success of Facebook as a recruitment marketing channel
At the time when social media users are growing in India, according to We are social report, overall reach via advertising on Facebook fell from 300 MN in 2019 to 260 MN in 2020. In the same period reach on Instagram grew from 75 MN to 80 MN in 2020. The percentage drop in reach […]
Recruitment marketing in 2020 – My wish list
Lot has moved forward in the area of recruitment marketing and employer branding in 2019 with several companies creating and ramping up recruitment marketing and employer brand roles, sharper understanding of how content is creating influence, delivering great candidate experience and push in exploring media etc. In 2020, I am hoping for lot of advancement […]
Metrics in recruitment marketing
This post is not to emphasize the need for metrics in recruitment marketing. It is rather about what to measure and a bit on how to measure. Irrespective of how one measures (more on that below), source of hire and cost of hire seem to be the most sought after metrics. While they are important, […]
What I want Google to do with its new job search product
Way back in 2002 / 2003, while I was working at Monster India, I had the privilege of meeting Jeff Taylor, founder of Monster in Hyderabad. At that time, job sites were just about evolving in India and along with Monster, Naukri and Job Ahead were already playing a key role in that evolution. At […]
New recruitment media in India
When I joined TMP in 2012 and I was asked to look for a media planner, I thought to myself why does one even need a planner to build recruitment media plan. I knew only about job sites and LinkedIn… Source: New recruitment media in India
One day cricket has to change
I watched some highlights of the recent Ind Vs Eng ODI and it was not at all a pleasure to see bowlers having no role to play at all in the game. Many games in recent times, especially in India were about win the toss, chase and win. It does not matter any more if […]
Lessons from IPL
Old news is that IPL is over and SRH have won it. As usual, there were teams that looked great on paper and did not do much and team that was not favored won the championship. Brings to my lessons (not life lessons :)) from this year’s IPL. Virat Kohli is slowly erasing India’s collective fond […]
Yet another blog on Virat Kohli
So, is Virat Kohli going to eclipse the great Sachin Tendulkar? The answer is an emphatic yes. Everything Kohli has done till now only shows that he is on his way to become a true great. But, this post is not about his records vs Sachin’s, it is about his batting. Virat has Azhar’s wrists, Sachin’s […]
Recruitment marketing
Organizations realize that in a competitive landscape, it is critical to be continuously in front of the target audience and that recruiters will not necessarily have the skills or bandwidth to achieve this. So, we see more companies have the function of recruitment marketing. While the job of the recruitment teams is to identify candidates and sell them the value proposition, […]
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